Reading Artifacts

Critical Reading

Preview:
You usually associate veterinary offices with happy, healthy pets. The cliental are usually animal lovers and have pets of their own. So they try to promote and sell that image of happy pets.

First Impression:
This dog looks really happy. I want my pet to be that happy so I'm going to bring them to this office. Awe that's such a cute puppy.

Key Ideas:
Happiness, content, healthy, nice, sweet. It puts this office into a good light.

Connections:
Other animals/pets, veterinarians, happy and healthy, makes you want to have happy pets by bringing them here.

Questions:
Why isn't there a picture of the actual veterinarian in the photo, don't they want to see who will be working with the animals? I know it's in Spanish, but shouldn't there be a few more words to tempt people to read and know more about it.

Summary:
Pretty typical ad, using a cute puppy to lure people in. Besides the dog, the ad doesn't really have a main focus.

Critical Response

Key Question:
Why is this ad using just a bold picture of a pup and that's all. People usually want to know more about where they're taking their pets.

Detailed Analysis:
Will people be curious enough to research more into this ad after seeing it on the internet or walking down the street?

Interpretation:
We want our pets to be as lovable and healthy as the one shown here advertising the vet's office.

Sythesis:
They're saying that they are confident enough to show just a happy pet and that will get people to research them more and come join their clientel.

Final Sythesis;
They know people only care that their pet is happy and healthy and showing us a picture of that is enough reasurrance that going to this veterianrian's office is going to achieve that goal.